Location: above 178 Kennington Park Road, Kennington, London SE11
• Ghost signs chart disappearances: family-run shops and reliable brands, long gone in the wake of global advertising. Vici has photographed hundreds, some now vanished with their demolished buildings. Inch & Co is especially difficult to spot, fading away, high on a side wall. We can’t trace any information about the chemists – when it was here, when it closed. It might have occupied the ground-floor shop; the current incarnation sells Spirits Wines Beers News. The shutters are pulled down today. Over the shop, a frieze of fake bricks: sticky-backed orange vinyl, corners peeling. A strange decorative flourish in the age of concrete. One ‘brick’ is missing. On the pavement the council has erected a new cycle path beacon, and in the wet concrete someone has carved Azukita. A passageway crammed with bikes and bins leads to 178a; a Union Jack flies from the top-floor window, heavy with condensation; curtains closed. Across the road, a dog barks in Kennington Park.
• Words Tamar Yoseloff / Photos Vici MacDonald
Below: Inch & Co’s fading surrounds. Bottom: exhibition display of field notes.