Photo 5: X-Zalia Night Cure

X-Zalia night Cure, then and now, dated grunge

Popham Street (side of 78 Essex Road), Islington, London N1

• Vici MacDonald on the X-Zalia Night Cure photo: “Another unchanging ghost sign, this time in a frame; I was attracted by the fugitive, mixed-width type. X-Zalia was a cure-all popular in Edwardian times, so the shop it’s attached to must once have been a chemist. It is now a mini-mart advertising a baffling array of cheap global phone cards – the modern Londoner’s talking cure.”

• See below for the map location, or visit the Formerly Google map here
• The full sonnet sequence is published in Formerly, available here
Map05 X-Zalia Night Cure grunge